SITE MAP : SERVICES : WILDNET AFRICA : ADVERTISING
Making a Splash with your website!SPLASH   Promotional postcards to draw attention to your web presence.POST CARDS   Being linked is paramount! Lists, maps and more.LINKS   Banner advertising - go out and get 'em.BANNERS   If you are serious about internet marketing!ADVANCED   The WildNet Africa Travel Division - Promoting Tourism Through Communication.@ TRAVEL DIVISION  

Effective advertising!

There is a limit to the effectiveness of free promotional tools such as search engines. If you are satisfied with the level of exposure they provide, then read no further.

As in any other medium, use of the internet as an advertising medium requires careful assessment and planning. The basic principle remains the same - to be exposed to the correct market. Generating thousands of "hits" on your website is great if they are all potential clients. It is useless if they are not.

If you are in the wildlife or travel business, or if you have environmental or social responsibility programmes that deserve exposure, then the readership of WildNet Africa's websites is obviously a good place to start. Beyond this, there are several ways to be exposed to an increased, focussed readership.

Although largely orientated toward the travel industry, we suggest you browse our services demo, especially the Internet Marketing Services section thereof. Remember to return to SERVICES : WILDNET : ADVERTISING.

Herewith some general guidelines for successful internet advertising . . .

1 

First things first. If you have got a website, "Make a Splash"

2

Get some postcards from WildNet Africa with your URL printed on them and test these out on your clients (these are free if WildNet Africa designs your website).

3

Make it easy for people to find you. Take a link and/or a fixed banner.

4

Bring people to your doorstep! Fly some banners!

5

Having taken the basic steps, you are now ready for some serious internet marketing.
  • Offer a trip or free accommodation in a competition.
  • Purchase an e-mail announcement.
  • Sponsor an e-mail circular.
  • Sponsor submission forms.
  • Apply for a visit by WildNet Africa's roving journalist.
  • Sponsor a special website.
  • Participate in a joint marketing venture on the major search engines.
  • Have a search engine "tune up".
For all this and more find out about our advanced services.

6

Travel destinations and services should make the most of The WildNet Africa Travel Division.

7

In planning your internet advertising, you will need our current rates.


 
 

 

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